Our Leadership
Ashley Copeland
CEO/Administrator
Ashley Copeland is a seasoned healthcare executive with nearly two decades of experience in hospice and healthcare operations, born and raised in Idaho. She is the CEO, Administrator, and one of the owners of Doctors Hospice of Idaho, where she leads with a commitment to operational excellence and compassionate end-of-life care.
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Most recently, Ashley served as the Chief Operating Officer for a multi-state hospice agency, where she played a key role in enhancing patient care services and driving strategic growth. Before that, she was the Senior Vice President of Operations for a nationally recognized, award-winning hospice, overseeing more than 180 employees across two states.
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Ashley's journey in hospice began in 2006 as an Outreach Coordinator, where her passion for end-of-life care quickly propelled her into leadership. She gained extensive expertise in sales and marketing, helping to expand a hospice organization from two locations to eleven across Idaho and Oregon. Her ability to foster strategic growth and improve care accessibility led her to take on an Executive Director role at a struggling location, where she nearly doubled its census within a year. Her leadership and operational expertise ultimately guided her to the role of COO, where she continued to make a significant impact until March 2024.
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Before her hospice career, Ashley served as an Administrator for an assisted living facility in Ontario, OR, and worked as a medical assistant for a family practice physician. She has also been an active advocate for hospice accessibility, serving on the board of the Idaho Quality of Life Coalition (formerly the Idaho End of Life Coalition).
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Ashley's dedication to hospice care is deeply personal. After losing her husband to cancer, she experienced firsthand the profound impact of hospice services. Reflecting on that time, she share: "Having hospice in our home was life-changing. It made a miserable situation bearable and helped our family navigate what was the hardest thing we will ever have to do. I don't know what we would have done without the support and love from the hospice team."
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Ashley's career is defined by here unwavering commitment to improving end-of-life care, driving organizational success, and advocating for greater access to hospice services.
Jennifer Willis
Clinical Director
Jennifer Willis, RN, BSN, is the Clinical Director of Doctors Hospice of Idaho, bringing extensive experience and a deep passion for supporting staff as they care for patients and families during life's most vulnerable moments. With a strong background in hospice compliance and quality assurance, Jennifer previously served as the Compliance and QAPI Director for a national hospice organization. She also held the role of Director of Patient Care and Compliance for a nationally recognized hospice, serving patients across Idaho and Oregon.
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Jennifer earned her nursing degree from Treasure Valley Community College and her Bachelor of Science in Nursing from Boise State University. Throughout her career, she has held various nursing positions, including On-Call Nurse, Case Manager, and Clinical Director. Her clinical expertise now guides the development of policies, procedures, and best practices while ensuring regulatory compliance and fostering continuous education for staff.
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Her commitment to hospice care is both professional and personal. Having witnessed the profound impact of hospice services on her own family, Jennifer understands the value of compassionate end-of-life care. She shares:
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"I have had several family members receive the blessing of hospice care and know firsthand how amazing and supportive our staff are during that time of need. My passion is helping support our staff in providing high-quality, legendary care to our patients, families, and communities. I believe it is a gift all people deserve at the end of life."
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Jennifer's leadership and dedication continue to shape the future of hospice care, ensuring that every patient and family receives the support, dignity, and comfort they deserve.